Leocadia K.

modern art inspired jewelry

Thoughts

Instagram: @caitsherrick + @leocadiak

Branding, Living Life Creatively, Spiritual Practice, ThoughtsCait SherrickComment
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When I first started making jewelry, I was an unemployed Navy wife who moved a lot, I wanted to create things + I wanted to share those things with all of you.

Creating things was simple at the time. Sharing them, on the other hand, not so much. I was new to instagram, I was new to promoting myself + I had so much going on personally that I was having a hard time making it all fit. I had a small following made up of loyal friends + family members, and while I knew they would support me regardless, I was not so sure about anyone else. I was worried that no one would really know what Leocadia K. was, let alone understand what I was trying to do, because I consciously left the word 'jewelry' out of my business name + because I wanted to build a lifestyle brand, not just a jewelry brand.

I wanted my instagram to be filled with photos from my everyday (YOUR everyday), not 101 photos of the new necklace I made. I wanted to talk about holistic health, yoga, style, art, chai tea, food, the way that morning light sparks a kind of magic inside of you. I wanted to inspire you to live life creatively, simply by being yourself.

I knew @caitsherrick could do all that, but I wasn't convinced that @leocadiak could just yet. So I decided to use my name as my handle. To make my instagram more personal, keep my work more relatable + to help you see that you could do it too. That we could do it together.

Within a year of making all of these big business decisions, I moved cross country with my then-husband, found out he was cheating on me, filed for divorce + moved cross country again so I could live with my mom, start over + figure out who the heck I was.

Now, I think it's safe to say that an unexpected divorce could cause you to question your identity. I know for a fact that finding out your partner was unfaithful for quite some time really has a way of making you question your identity + separating from the military as a spouse, when that life was all you knew as an adult feels like a huge loss. All three together? That felt like a full on identity crisis. I turned 30 that summer.

Absolutely every single thing in my life changed that year. Everything. The only thing that didn't absolutely have to change was my name. So I kept my name. His name, technically. Cait Sherrick.

It didn't make sense to anyone, but it made perfect sense to me. "How could you keep his name, Cait?"... "It's HIS name."..."He betrayed you."..."It's kind of anti-feminist." Here's the thing, it's MY name too + keeping his name is probably one of the most feminist things I could do, because I had the choice + I freely made my choice. His poor judgment shouldn't dictate my name change. Besides all that, I had already changed my name twice in my life, once as a kid on account of my parents' divorce + once when I got married. I didn't want to change it a third time by the age of 30.

My name was all I had. Well, my name and my very small, baby business were all I had. While I admit, changing my instagram handle was the least of my concern at the time, I'm telling you all of this, because my name was important to me. Cait Sherrick was important to me. My name was the only thing I knew for certain at the time. If anything, the whole experience made me want to keep my @caitsherrick handle because I was Cait fucking Sherrick + I was there despite it all.

It's been roughly four years since all of that began + it's time. I'm more committed to Leocadia K. now than I've ever been before. I'm more committed to you, my loyal following + I think I'd be doing you a disservice to continue to act like the worried @caitsherrick from four years ago. So I made the divinely guided decision to change my handle to @leocadiak. I've toyed with the idea on and off for a while, but it never felt right. I don't think I was ready to let @caitsherrick go. I cried as I made the switch, as if I was leaving a part of myself behind. I had to remind myself that becoming @leocadiak is actually a huge step in my personal growth + a huge step for my brand + business; that @leocadiak is still me; that we're both expanding on so many levels.

I'm crying as I type this too.

Instagram handles, man. It's funny how the strangest things can bring you to your knees, force you to look yourself in the eye + heal your shit.

So there it is. The lengthier post I promised you.

Oh, in case we haven't met yet, I'm Cait fucking Sherrick + I own @leocadiak.

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On Contrast

Living Life Creatively, ThoughtsCait SherrickComment
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I love contrast. I love how they’re attracted to each other, I love how they compliment each other + I love how they peacefully coexist to make something even more beautiful.

I play with contrast a lot in my designs. Light + dark. Organic + inorganic. Curves + lines. I use just enough contrast to find the subtle balance, so you may not even notice it’s there.

But you do notice it’s quiet beauty + that’s the whole point really. That’s what makes contrast so special.

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Parallel Parking + Christmas Magic

Holidays, Living Life Creatively, ThoughtsCait SherrickComment
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I tried out a new gym location in Norfolk tonight. It’s in the heart of the city so you have to pay to park in their garage or you can park on the street. I should say you can *parallel* park on the street. (I’m great at a lot of things, but backing a vehicle INTO a parking space is just not one of them.)

I attempted to parallel park on the narrow cobblestone streets. People were driving at me, people were driving behind me. It was so dark + there were so many headlights, so many bumps, so many things I don’t know about the new car I’m driving. I finally just decided that a 30 minute Tabata class at the local YMCA was not worth that much anxiety. So I let all the headlights clear out + I made my way around the corner instead.

I counted the street blocks, in hopes that I wasn’t too far away from the gym, because it’s cold tonight + I was only in a sweatshirt + a scarf (I’m always in a scarf when it’s cold). I took the first spot I found in which I could pull up + reverse straight back along the curb. (I can back vehicles up in a straight line just fine. That counts for something, right?) I get out of the car, notice that I’m parked in front of my favorite house in the Freemason District + rush off to class. (It was only a block away by the way. That also counts for something, right?)

It wasn’t until after class, as I made my way back to my car, that I noticed how my favorite house was decorated + OF COURSE it’s decorated perfectly. It’s my favorite house for a reason. Well, for lots of reasons.

Anyway, I’ve never been so thankful for my awful parallel parking skills before. This small dose of Christmas magic was worth the street block walk in the cold.

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